About the job

ABOUT EDENRED

Edenred, the everyday companion for people at work, is a leading digital platform for services and payments connecting over 50 million users and 2 million partner merchants in 45 countries via approximately 900,000 corporate clients. Edenred offers specific-purpose payment solutions for food, incentives, mobility, and corporate payments, enhancing users' well-being and purchasing power.

Edenred in the UAE

Edenred UAE is the UAE's largest salary processing provider, serving over 6,000 companies and 2 million employees. Operating since 2008, Edenred simplifies payroll and improves employees' quality of life. They believe in equal access to financial services and created C3Pay for unbanked or underbanked employees.

ABOUT YOU

Do you crave hyper-growth? Are you a data-driven marketing expert obsessed with user acquisition and retention? If you dream in KPIs, then this Growth Hacker role might be your perfect match! Revolutionize money transfers, scale app adoption, user engagement, and revenue.

POSITION SCOPE

Here's how you'll make a massive impact:

• Develop data-driven growth plans to skyrocket user adoption, retention, and revenue.
• Analyze user behavior and app metrics to improve monetization and engagement.
• Identify innovative marketing channels and optimize existing ones.
• Implement segmentation strategies to increase in-app purchases, particularly for money transfers.
• Track KPIs and optimize campaigns for exceptional results.
• Strategize content to keep users engaged.
• Present findings and drive key decision-making.
• Partner with teams to execute high-impact campaigns.
• Conduct market research for competitive advantage.

Your OKRs

• Objective 1: Boost international money transfer user base by 30% by Q4.
• Objective 2: Improve ARPU by 15% by Q4 through user segmentation and personalized offers.

REQUIREMENTS

• 3+ years of growth marketing experience, preferably in a startup.
• Proven track record of growing user bases and revenue.
• Strong analytical skills.
• Understanding of user acquisition and retention best practices.
• Ability to translate insights into actionable recommendations.
• Collaborative mindset with a customer-centric focus.