About the job

ABOUT EDENRED

Edenred is a leading services and payments platform, serving as the everyday companion for people at work. It connects 50 million employees and 2 million partner merchants in 46 countries through over 850,000 corporate clients. Offering specific-purpose payment solutions for various needs, Edenred enhances employee well-being, improves company efficiency, and vitalizes local economies.

Edenred in the UAE

Edenred UAE is a rapidly growing payroll service provider, catering to over 6,000 businesses and more than 2 million unbanked employees. With services offered through 10 banks and 35 financial institutions, Edenred simplifies payroll management and enhances employee financial access via its mobile app.

ROLE OF THE JOB

Are you passionate about driving results and making data-driven decisions? If so, we want you on our team. As a performance marketing expert, you'll be responsible for generating high-quality leads, nurturing them into loyal customers, and boosting our sales team's conversion rates.

This role is ideal for individuals who thrive in dynamic environments, understand performance marketing channels, and excel at translating insights into actionable strategies.

POSITION SCOPE

Here's how you'll contribute to our success:

• Conduct ongoing customer research to understand target audience profiles, behaviors, and pain points.
• Develop and execute data-driven performance marketing campaigns across various online channels.
• Design and optimize high-converting landing pages to maximize lead capture.
• Utilize A/B testing and experimentation to continuously improve campaign performance.
• Analyze campaign data to identify optimization opportunities and drive continuous improvement.
• Craft compelling nurturing campaigns to move prospects through the funnel.
• Collaborate with the sales team to provide high-quality leads.

Your OKRs

• Objective 1: Increase qualified leads from online channels by 30% Q/Q.
• Objective 2: Improve lead conversion rate by 20% within 6 months.
• Objective 3: Develop and implement a lead nurturing program that increases SQLs by 25%.

REQUIRED SKILLS AND PROFILE

Qualities we're looking for:

• Bachelor's or master's degree in business administration or equivalent.
• 3+ years of performance marketing experience with a proven track record.
• Strong understanding of marketing attribution models and ROI measurement.
• Excellent communication and collaboration skills.
• Data-driven approach with proficiency in analyzing complex marketing data.
• Proficiency in marketing automation platforms, PPC, SEO, and Google Analytics.
• Growth mindset with a passion for staying updated on marketing trends.

Join us on our mission to change the world and make a real impact on our growth story. We offer a challenging yet rewarding work environment, recognized multiple times as a "Best Place to Work".